Nepal Samacharpatra

Published from Kathmandu, Biratnagar and Qatar

The vernacular national was launched in 1995. The daily’s editorial strategy made such distinction for itself that it soon broke into the bastion of other national dailies, harnessing a large portion of these readers, who today make nearly 50% of Nepal Samacharpatra’s regular readers.

The daily, beyond a high standard in reporting and news analysis has also set a benchmark in quality printing that has added to intense product satisfaction for the readers. Continuing with its policy to provide value addition, the daily now has also introduced interactive reader interests weekly features and supplements, addressing vital readers aspirations and consolidating a wider bond with the readership.

Nepal Samacharpatra in its stride has effectively positioned itself as the second most read newspaper in Nepal with a larger representation in the upper economic groups. These are the people who are influenced by the value brands and service. They judge for themselves the relevance of various commodities in shaping a good living. They make the biggest buyer segment with a high disposable income to support a cross-section of merchandise. And they certainly make the prized target for every brand!

FACTSHEET ON NEPAL SAMACHARPATRA

Strength: Nepal Samacharpatra is the official newspaper of Private and Boarding School’s Association of Nepal (PABSON) and The Higher Secondary School’s Association of Nepal (HISSAN). The number one newspaper for construction sector of Nepal has the largest readership base in Kathmandu Valley, Pokhara and Eastern Nepal (Biratnagar, Dharan, Birtamode, Jhapa).

Circulation                                        70,000 copies daily

Subscriber Kathmandu Valley               27,000

Stationary Sales                                    25,500 (Kathmandu & western Nepal)

Eastern Nepal                                        17,500

Readership by Sex

Male                                        65 percent

Female                                     35 percent

Readership by Age

16 to 20                                   23 percent

21 to 25                                   20 percent

26 to 35                                   35 percent

46 to 55                                   15 percent

56 and above                           7 percent

Readership by Economic Groups

Strata A                                   26

Strata B                                   38

Strata C                                   24

Strata D                                   07

Strata E                                   05