Published from Kathmandu, Biratnagar and Qatar
The vernacular national was launched in 1995. The daily’s editorial strategy made such distinction for itself that it soon broke into the bastion of other national dailies, harnessing a large portion of these readers, who today make nearly 50% of Nepal Samacharpatra’s regular readers.
The daily, beyond a high standard in reporting and news analysis has also set a benchmark in quality printing that has added to intense product satisfaction for the readers. Continuing with its policy to provide value addition, the daily now has also introduced interactive reader interests weekly features and supplements, addressing vital readers aspirations and consolidating a wider bond with the readership.
Nepal Samacharpatra in its stride has effectively positioned itself as the second most read newspaper in Nepal with a larger representation in the upper economic groups. These are the people who are influenced by the value brands and service. They judge for themselves the relevance of various commodities in shaping a good living. They make the biggest buyer segment with a high disposable income to support a cross-section of merchandise. And they certainly make the prized target for every brand!
FACTSHEET ON NEPAL SAMACHARPATRA
Strength: Nepal Samacharpatra is the official newspaper of Private and Boarding School’s Association of Nepal (PABSON) and The Higher Secondary School’s Association of Nepal (HISSAN). The number one newspaper for construction sector of Nepal has the largest readership base in Kathmandu Valley, Pokhara and Eastern Nepal (Biratnagar, Dharan, Birtamode, Jhapa).
Circulation 70,000 copies daily
Subscriber Kathmandu Valley 27,000
Stationary Sales 25,500 (Kathmandu & western Nepal)
Eastern Nepal 17,500
Readership by Sex
Male 65 percent
Female 35 percent
Readership by Age
16 to 20 23 percent
21 to 25 20 percent
26 to 35 35 percent
46 to 55 15 percent
56 and above 7 percent
Readership by Economic Groups
Strata A 26
Strata B 38
Strata C 24
Strata D 07
Strata E 05