Factsheets

 The vernacular national daily was launched in year 1995. The daily's editorial strategy mad such distinction for itself that it soon broke into the bastion of other national dailies, harnessing a large portion of these readers, who today make nearly 50% of Nepal Samacharpatra's regular readers.

The daily, beyond a high standard in reporting and news analysis has also set a benchmark in quality printing that has added to intense product satisfaction for the readers. Continuing with its policy toprovide value addition, the daily now has also introduced interactive reader interest weekly features and colour supplements, addressing vital reader aspirations and consolidating a wider bond with the readership.

Nepal Samacharpatra in its stride has effectively positioned itself as the second most read newspaper in Nepal with a larger representation in the upper economic groups. These are the people who are influenced by value brands and services. They judge for themselves the relevance of various commodities in shaping a good living. They make the biggest buyer segment with high disposable income to support a cross-section of merchandise. And they certainly make the prized targets for every brand!  

Regular Readers :800,000 in a day (average)


Strengths: Nepal Samacharpatra the second highest circulated daily with a balanced male/female, young readership who primarily represent the upper income strata of the educated social groups.
 

Fact-sheet on Samacharpatra

Circulation:

Subscriber Kathmandu Valley: 27,000

Stationary Sales:25,500

(Kathmandu &Western Nepal)

Eastern Nepal: 17,500

Readership By Sex
Male
65
Female
35
Readership By Age
16 to 20 23
21 to 25 20
26 to 35 25
36 to 55 25
55 and above 7
   
Readership by Economic Groups
Strata A
26
Strata B
38
Strata C
24
Strata D
07
Strata E
05