 The
vernacular national daily was launched in year 1995.
The daily's editorial strategy mad such distinction
for itself that it soon broke into the bastion of
other national dailies, harnessing a large portion
of these readers, who today make nearly 50% of Nepal
Samacharpatra's regular readers.
The
daily, beyond a high standard in reporting and
news analysis has also set a benchmark in quality
printing that has added to intense product satisfaction
for the readers. Continuing with its policy toprovide
value addition, the daily now has also introduced
interactive reader interest weekly features and
colour supplements, addressing vital reader aspirations
and consolidating a wider bond with the readership.
Nepal
Samacharpatra in its stride has effectively positioned
itself as the second most read newspaper in Nepal
with a larger representation in the upper economic
groups. These are the people who are influenced
by value brands and services. They judge for themselves
the relevance of various commodities in shaping
a good living. They make the biggest buyer segment
with high disposable income to support a cross-section
of merchandise. And they certainly make the prized
targets for every brand!
Regular Readers :800,000 in a day (average) |
|
| Strengths:
Nepal
Samacharpatra the second highest circulated daily
with a balanced male/female, young readership who
primarily represent the upper income strata of the
educated social groups. |
|
|
Fact-sheet
on Samacharpatra |
|
| Circulation:100,000 Copies Daily(60,000
from Kathamandu & 40,000 from Biratnagar) |
|
|
|
| 16
to 20 |
18 |
| 21
to 25 |
22 |
| 26
to 35 |
45 |
| 36
to 45 |
09 |
| 46
to 55 |
04 |
| 56
to 65 |
02 |
|
Readership
by Economic Groups |
|
| Strata
A |
26 |
| Strata
B |
38 |
| Strata
C |
24 |
| Strata
D |
07 |
| Strata
E |
05 |
|
|
