|
 The
illustrated health digest is the largest selling
Nepali monthly. The editorial profile of its
116 pages, packs the monthly with features
in fiction, living, aesthetics, psychology,
health, fashion, science, literature, arts,
education, vocation, economy, tourism among
the regular topics. However the cutting edge
of the publication is in its investigative
reporting. In fact since its inception it
has been always acclaimed for its daring investigative
stories on social issues, many of which voiced
the plight of public and compelled the administration
to take corrective actions.
Sadhana
has certainly lived up to its objectives
in every manner and attached greater purpose
to responsible journalism for some other
publications to follow. The monthly continues
to address the aspirations of the readers
with its mass appeal.
Regular Readers :289,680 in a month
(Average)
|
|
|
| Strengths:
Sadhana
the health magazine appeals by its contents to both
males and females alike among the young adults mostly
in the middle and upper middle-income segments. |
|
|
|
| Circulation:
46,000 Copies Daily |
|
|
|
| 16
to 20 |
08 |
| 21
to 25 |
29 |
| 26
to 35 |
27 |
| 36
to 45 |
29 |
| 55 and above |
07 |
|
Readership
by Economic Groups |
|
| Strata
A |
11 |
| Strata
B |
47 |
| Strata
C |
38 |
| Strata
D |
03 |
| Strata
E |
01 |
|
|
